If you are purchasing a subscription as a gift, just follow the steps below.
When making the purchase you must select 'Yes' during stage 2 'Enter Recipient Information' when asked 'Is this subscription a gift?'. After completing the order page and hitting submit you will then be presented with the iCARD to complete with a message. You can then choose to email the card to yourself to print out and hand to the recipient, or you can email the card to the recipient on the allocated date of your choice.